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Home / News / 2015 / RED BOOK REVIVAL

RED BOOK REVIVAL

Since its inception the Red Book has become the go-to literature for the roofing industry, providing detailed technical information on Redland products and services. The new Red Book has been divided into a series of easy-to-use brochures for each of our tile ranges, including the Slate, Plain Tile and the Profile Tile range. There are also separates guides for our range of components in the Roofing System Accessories and one for our premium Landmark range. All of the brochures are contained in a tidy, hard-wearing slipcase.

The new guides deliver comprehensive descriptions of each tile in the range including full page colour swatches, technical information, compatible fittings and accessories and product codes to make it as easy as possible to choose the best suited tile for a project. 

In addition to the product guides is a brochure detailing the courses at our National Training Centre, the UK’s first centre for roofing industry training, and one on the Redland company. 

For quick and easy product information at your fingertips, our handy new Pocket Guide to the Complete Redland Range is available and perfect for contractors to keep handy in their van.

Speaking about the new literature, David Patrick, Head of Marketing at Redland, said: “Many of our customers still prefer printed literature which is why we continue to produce a printed version of the Red Book as well as a digital adaptation that can be downloaded from the Redland website.  

“During the redesign process the Red Book’s reputation for providing high quality and useful technical information was never far from our minds. We wanted to ensure that these characteristics weren’t lost but at the same time it needed to be brought up-to-date.

“We have put a lot of focus on the photography in order to give users a very clear idea of what results to expect with our different tiles.

The new Red Book has already been delivered out to many of our customers and as a testament to the new look and design Redland has been shortlisted for Best Use of Content Marketing for this year’s Construction Marketing Awards in December.

All guides are available for download or if you prefer a hard copy, you can request it here at www.redland.co.uk/literature

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